bachelor thesis

Creative app for designers

Aim: "Think out of the box" or "get out of your bubble" in order to capture the actual condition of usage.

In the context of my bachelor thesis, a strategy was created to promote awareness of target audience expectations and needs.
The result is a creative method in the form of an application for PC/tablet, which is to be used as an aid during the ideation.

bachelor thesis

Creative app for designers

Ziel: „Think out of the box“ oder „get out of you bubble“, um die tatsächlichen Nutzungsbedingungen zu erfassen.

In the context of my bachelor thesis, a strategy was created to promote awareness of target audience expectations and needs.
The result is a creative method in the form of an application for PC/tablet, which is to be used as an aid during the ideation.

Where? when? how? who?...

As with most creative methods, this one begins with a detailed problem analysis.

The focus of this method is to snap designers:in out of their own thought patterns, experiences, values and views to create an inspiring, user-centered atmosphere.

All with the help of questions: Because questions promote creativity!

What if...

When placing a product idea into a fictitious usage scenario, concept gaps become apparent at an early stage.

Following the identification of potential influencing factors and, consequently, possible issues/requirements in the initial stage, the process now transitions to ideation. To design a product suitable for various target audience individuals and usage scenarios, this method assists in exploring scenarios incorporating all potential factors during the ideation phase, subsequently yielding solutions built upon these scenarios.

Diskussion & Reflexion

Imagination is only valuable if the ideas are ultimately put to use.

This step is about analyzing and visualizing the ideas with the greatest potential in the team.

The guiding principle behind

Design-Customer Conflict

Product development vs. customer needs

The wish to deliver real value to users was the primary motivation behind my decision to deeply explore this topic in the context of my bachelor thesis.

We often assume that great solutions are needed to improve the user's everyday life, without realizing that sometimes even a simple cardboard box is enough as a retreat.

Innovations are fascinating as well as important and can add great value to society. The challenge for me is to create the bridge between technology and people.

Work insights

With the help of a workshop, I verified the structure of the method. For this purpose, the program was simulated in analog form and tested on an exemplary project.

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